UNDERSTANDING LUXURY

Koncept Ambience, Hyderabad, leading Real Estate players, has consistently pushed the envelope to bring alive the quintessence of what global citizens perceive as, and know to be, luxury. Mandated to project the same in our campaign for their offering,The Botanika, RBC came up with the evocative BrandTale: Luxury – The Science of Maximum Living.

Every piece of the elaborate set of launch collateral narrated the luxury story in a leisurely manner, even as it carried the predominant green element that set the project apart

The customised photography with international models stayed true to the spirit of luxury and was shot in the best locations over a week

The launch campaign included an exclusive evening organised in a 5-star hotel for cherry-picked HNIs, which yielded 40 bookings in the following week!

A 5-minute film was made to showcase the project, its many differentiating features and the antecedents of the builders