RBCRBC

 OUR PROCESS

WHAT WE DO: 360-DEGREE BRAND
DEVELOPMENT & MANAGEMENT

Relying on data and research-based insights, our branding strategies aim to create not just transactions but relationships, not just customers but a culture. We endeavor to make non-customers believe in the brand story and open to start engaging with the brand.
We make winning brands by carving out a unique mindspace for them that gives them the edge of a preferred status.

  • Discovery – Brand Research, qualitative, quantitative
  • Brand Strategy – Research-based positioning
  • Brand Story – Crafting a unique, ownable narrative
  • Brand Identity – Articulating the brand look – logo design, style guide
  • Advocacy – Adoption of brand ethos within the organization for
    ‘living the brand’
  • Brand Design – Communication pieces across Print, Press, Electronic, Digital, Events, Space
  • Brand Development – Processes and practices to keep up the momentum of growth
  • Experiential Branding – Designing the sensory touchpoints of the brand
  • Personality Branding – A sub-specialty that focuses on image creation of larger-than-life individuals
HOW WE DO: PROPRIETARY 6B PROCESS

Our proprietary 6-step brand-building process, 6BTM, is a dynamic, result-oriented process based on scientific research, data analysis, creative execution and measurable outcomes that helps brands grow, align with business goals and evolve into something bigger.

  • BrandScan: Market Research – qualitative, quantitative, Analysis
  • BrandTale: Story – Legacy, Positioning, Messaging crafted into an ownable narrative
  • BrandShow: Design articulation, Brand collateral
  • BrandWidth: Advocacy & Training – Adoption of brand ethos within the organization
  • BrandWork: Evaluation – Of effectiveness of branding efforts and spends
  • BrandEvolve: Preemptive strategies for growth & diversification