OUR PROCESS
WHAT WE DO:
360-DEGREE BRAND
DEVELOPMENT
& MANAGEMENT
Relying on data and research-based insights, our branding strategies aim to create not just transactions but relationships, not just customers but a culture. We endeavor to make non-customers believe in the brand story and open to start engaging with the brand.
We make winning brands by carving out a unique mindspace for them that gives them the edge of a preferred status.
Discovery
Brand Research - qualitative & quantitative
Brand Strategy
Research-based positioning
Brand Story
Crafting a unique, ownable narrative
Brand Identity
Articulating the brand look - logo design, style guide
Advocacy
Adoption of brand ethos within the organization for ‘living the brand’
Brand Design
Communication pieces across Print, Press, Electronic, Digital, Event, Space
Brand Development
Processes and practices to keep up the momentum of growth
Experiential Branding
Designing the sensory touchpoints of the brand
Personality Branding
A sub-specialty that focuses on image creation of larger-than life individuals
STEPPING STONES
TO SUCCESS
Our proprietary brand-building process, 6B, is a dynamic, resultoriented methodology that helps brands grow, align with business goals and evolve into something bigger
BRANDSCAN
Market Research – qualitative & quantitative analysis
BRANDWIDTH
Advocacy & Training – Adoption of brand ethos within the organization
BRANDTALE
Story – Legacy, Positioning, Messaging crafted into an ownable narrative
BRANDWORK
Evaluation – Of effectiveness of branding efforts and spends
BRANDSHOW
Design articulation, Brand collateral
BRANDEVOLVE
Preemptive strategies for growth & diversification
