CORPORATISING ENTERTAINMENT

PVP is the brainchild of serial entrepreneur Prasad V Potluri. Back in India after a very successful stint abroad, he trained his eyes on making the entertainment-recreation-leisure space of India a more professional place.

We gave the eponymous Group a contemporary, stylish logo and the BrandTale ‘Where you want to be’ which epitomized the brand ethos – a promise of taking the customer to the heights he aspires to.

The color green was chosen for the Group as it denotes growth, energy and revitalization. The other verticals such as Cinema and Recreation were redesignated in colours suiting their operative space.

The PVP Mall at Vijayawada got a happy makeover with clear colour coding that not only added vibrancy to the space but also made it easy for visitors to find their way around the sprawling mall.