HUMANISING HEALTH CARE

The visionaries of Sunshine Hospital personally believe that warmth is an essential ingredient in faster patient recovery. Patients dealing with tough times while fighting severe aliments need a cheerful ambience and a warm reception. Hence RBC’s BrandTale – Sunshine in our lives conveying warmth of personalised care and service with a smile.

A happy sun splash with a social-media ready smiley became the logo; the sun rays have softer edges to convey the care story

The emotion made its way into extensive experiential branding where the ambience was redesigned with sunny colours and heartwarming cartoon characters.

Warmth plays a starring role in every communication piece for both internal and external audiences

When Sunshine was the medical partner of Asian Athletics Championships held in Odisha, the campaign not only reflected the energy of the event, it weaved the health story seamlessly in both design and content