In the weeks rolling up to the school year, we were tasked with creatinga print/press/outdoor campaign that would appeal to parents and studentsalike. Meridian had the results to backup the claim of academic success and Creating success stories became our theme for the year.

The campaign was splashed across press/print/ambient media and took a life of its own with contributions pouring in from parents and students in the form of personal success stories.

The next year’s campaign took the success stories campaign to its logical next step and focused on students who made academics cool. The kids’s ummer camp collateral wore the colourful, fun look it deserved.

Meridian’s parent company, the Butta Group is a multifaceted conglomerate and their quarterly in-house magazine was given a look that would unerringly convey its varied activities and interests.