A GLITTERING LEGACY

For Vasundhara, jewellery is sacred. When they wished to revamp their brand, they were very clear that the branding should be as unique as their products. The result was a timeless classic. The same ethos was extended to bespoke photography and to a campaign that turned heads and captured eyeballs in urban and tier 2 markets. The refreshed look served as a clear differentiator for the brand in the Jewellery Exhibition circuit in both India and overseas.

The five petalled gold flower with a classic diamond at its core highlighted the brand’s unique strengths – purity, creativity and quality.

When the Hyderabad based brand launched in Vijayawada, the envelope was modeled after the shape of a gemstone and the invitation carried as its centrepiece, a proprietary hand-drawn piece of jewellery designed by Vasundhara herself!

When the Hyderabad based brand launched in Vijayawada, the envelope was modeled after the shape of a gemstone  and the invitation carried as its centrepiece, a proprietary  hand-drawn piece of jewellery designed by Vasundhara herself!