RBC Worldwide is a branding company that enables clients to create a multiplier effect to their growth, by improving internal and external brand perception. RBC has a set of proprietary branding tools and customer engagement platforms that help them to offer solutions to create radical differentiation, improve customer connect, and increase market share.
Happy to sign up with India’s most loved traditional foods brand! Looking forward to some exciting work with the young and dynamic team headed by Sahari Cherukuri!
Since COVAXIN is a product of modern-day research and innovation, the logo is designed to portray a contemporary, new-age look with a sleek, stylish font. The principal shade of turquoise blue signifies freshness, healing power and energy – all attributes of the vaccine. The font is strategically ‘split’ to connote the ‘breakthrough’ efforts of scientists along with their determination to ‘break’ the chain of the virus. The ‘X’ stylistically depicts a confrontation or duel between the COVID virus strain and the protective immunity that COVAXIN promises.
STEPPING STONES TO SUCCESS
Our proprietary brand-building process,
6B, is a dynamic, result-oriented
methodology that helps brands grow,
align with business goals and evolve into
something bigger.
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