EXPERTISE
WHAT WE DO
Our primary focus is on creating the ‘D’ factor for brands. Building in a ‘differentiation’ in terms of how the brand is perceived by and connects with all stakeholders, both external and internal, and carves out a unique mindspace.
OUR BANDWIDTH
BRANDING
We work as an extension of your organization to understand your values, objectives, your strengths, your market and your competitors. Our insights help us blueprint a strategy to grow your brand and equip you with the right toolkit to embed your brand purpose into your organisation. This, we do through research & analysis, strategy, creative & design communication, advertising and a host of tactical and topical initiatives.
ADVERTISING
Advertising through conventional media, although gradually losing ground to the digital onslaught, still remains a critical component of the overall branding strategy. Traditional media such as press, TV, radio, OOH are perceived to have ‘greater credibility’, which rubs off on the communication. Our over two decades of advertising experience and expertise ensures clutter-busting creativity and bang-on ‘positioning’ that serves to elevate brand image and ultimately make a difference where it matters – the marketplace.
RESEARCH
Keeping an ear to the ground is essential to formulating and sustaining an effective brand strategy. What is the competition doing? What are your consumers thinking? What are the consumption behavioural patterns? Is the communication working? What future events could impact the brand? Answers to these and many more, provide invaluable insights into perceptions and help keep a finger on the pulse of the market, which then translate into keeping the brand fresh and contemporary.
DIGITAL MARKETING
Digital capability has become an imperative for businesses looking to grow their brands sustainably. We bring to the table a full platter of digital marketing capabilities including responsive web design, multi-platform app development, SEO services, social media and online reputation management.
PUBLIC RELATIONS
Communicating credibly with key audiences who affect business results – media analysts, policymakers & influencers, customers and shareholders is a vital cog in the wheel of 360-degree branding. Our highly experienced, dedicated PR professionals undertake strategic counseling, media interfacing, stakeholder & customer engagement initiatives, press conferences, media monitoring & intelligence and topical press releases and authored articles to keep the brand and business in the minds of the relevant audience.
