SAFE MEDICINES,
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MedPlus, India’s second largest retail pharmacy chain with 1400 stores, sources all its medicines from reliable suppliers, stores medicines in optimal conditions to ensure their efficacy and takes the risk out of buying medicines. MedPlusMart.com, launched in 2015 has quickly grown to become the biggest e-Pharmacy in the country today. MedPlus serves over 250,000 customers daily. RBC engaged with the brand to renew and refresh its brand design components – both customer facing and internal use material.
While the old products are getting a fresh makeover, new ones are getting created with bright and compelling packaging designs.
MedPlus’ pan-India presence means a multipronged approach to marketing and advertising. Ads in newspapers and magazines, mobile and e-ads, newspaper inserts and flyers, carry bags, app icons…they are all designed to grab eyeballs and generate footfalls.
Product-specific design work includes packaging, leaflets, e-ads, newspaper and magazine ads etc.
Appliances also feature in MedPlus’ vast range of health and health-related products. Focused advertising and point of sale design units are created to garner instant attention.
New product lines are always being added to the MedPlus basket, and RBC is continuously challenged to deliver the best of design work.
A set of 3 films were made to take the special discount message to market. targeted at various age groups and both genders, the short and sweet testimonial-based films continue to make an impact and raise awareness levels.