HUMANISING
HEALTH CARE
The visionaries of Sunshine Hospital personally believe that warmth is an essential ingredient in faster patient recovery. Patients dealing with tough times while fighting severe ailments need a cheerful ambience and a warm reception. Hence RBC’s BrandTale – Sunshine in our lives conveying warmth of personalised care and service with a smile.
A happy sun splash with a social-media ready smiley became the logo; the sun rays had softer edges to convey the care story.
The emotion made its way into extensive experiential
branding where the ambience was redesigned with
sunny colours and heartwarming cartoon characters
Warmth plays a starring role in every communication
piece for both internal and external audiences
When Sunshine was the medical partner of Asian Athletics Championships held in Odisha, the campaign not only reflected the energy of the event, it weaved the health story seamlessly in both design and content
