OUR PROCESS

WHAT WE DO:
360-DEGREE BRAND
DEVELOPMENT
& MANAGEMENT

Relying on data and research-based insights, our branding strategies aim to create not just transactions but relationships, not just customers but a culture. We endeavor to make non-customers believe in the brand story and open to start engaging with the brand.

We make winning brands by carving out a unique mindspace for them that gives them the edge of a preferred status.

Discovery

Brand Research - qualitative & quantitative

Brand Strategy

Research-based positioning

Brand Story

Crafting a unique, ownable narrative

Brand Identity

Articulating the brand look - logo design, style guide

Advocacy

Adoption of brand ethos within the organization for ‘living the brand’

Brand Design

Communication pieces across Print, Press, Electronic, Digital, Event, Space

Brand Development

Processes and practices to keep up the momentum of growth

Experiential Branding

Designing the sensory touchpoints of the brand

Personality Branding

A sub-specialty that focuses on image creation of larger-than life individuals

STEPPING STONES
TO SUCCESS

Our proprietary brand-building process, 6B, is a dynamic, resultoriented methodology that helps brands grow, align with business goals and evolve into something bigger

BRANDSCAN

Market Research – qualitative & quantitative analysis

BRANDWIDTH

Advocacy & Training – Adoption of brand ethos within the organization

BRANDTALE

Story – Legacy, Positioning, Messaging crafted into an ownable narrative

BRANDWORK

Evaluation – Of effectiveness of branding efforts and spends

BRANDSHOW

Design articulation, Brand collateral

BRANDEVOLVE

Preemptive strategies for growth & diversification