THE NEIGHBOURHOOD ADVANTAGE
Apollo Clinic was a culmination of the Apollo Hospitals Group’s vision to create a world where quality, affordable healthcare is accessible to all. The clinics situated in city neighbourhoods deliver expert services through an integrated model that offers the gamut of day-to-day healthcare services including consults, minor procedures, diagnostics and pharmacy under one roof. RBC’s BrandTale – Expertise, closer to you – summed up the brand’s D factor succinctly.
At the heart of Apollo Clinic is a friendly neighbourhood appeal. To capture which, caricature versions of an extended family and doctors, nurse, phlebotomist and other supporting characters are being used. The result is an across age-group appeal and an easy way of conveying the message.
Print Collateral
Apollo Prime – a family card for easy access to healthcare services
throughout the pan-India network of Apollo Clinic
Employee Appreciation Program
Brand Merchandise
Outdoor & Exhibition Designs
Office Space Branding