Apollo Diagnostics, part of the renowned Apollo Hospitals Group, is India’s largest network of Diagnostic Centers & Pathology Labs, offering a wide range of diagnostic tests & procedures across the country. Its presence in over 250 locations serves to bring healthcare closer to people, in the metros as well as small cities and towns.
When it came to promotion of its services on a pan-India level, it chose to partner with RBC.
RBC redesigned all communication to give it a cohesive distinct look and identity for greater recall and effective brand building. From brochures to multi-media advertising to marketing collaterals to brand merchandise to on-ground promotions to spatial branding, RBC successfully conceptualized and executed it all.