LEAD INNOVATION
Bharat Biotech is India’s leading research-led biotechnology company creating breakthrough vaccines and bio-therapeutics for the world. Presently, it owns 160 global patents. It once again came under the international spotlight as a frontrunner in the development of a COVID-19 vaccine.
Bharat Biotech engaged with RBC for its 20th year rebranding exercise. RBC designed the, now familiar, DNA helix logo and came up with the strong positioning statement – Lead Innovation.
Proud of being associated with a world leader, RBC has since then been the Brand Partner of Bharat Biotech.
RBC has designed exhibition stalls and all relevant collaterals for Bharat Biotech’s participation in national and international industry shows.
RBC created the backdrop and other collaterals for the high-powered launch of ROTAVAC 5D, the world’s first and only liquid formulation rotavirus vaccine.
Product information literature for the medical fraternity and other promotional material have been created to keep the brand on top of the mind.
The COVID pandemic saw digital communication being used to inform and reiterate Bharat Biotech’s capabilities and progress towards development of the vaccine. Internal communication was designed to urge employees to observe safety protocols.
Relevant communication is designed for the digital medium to spread awareness and reinforce the brand.
RBC conceptualized and successfully executed the prestigious PEDICON 2020 sponsored by Bharat Biotech. From designing welcome arches to OOH to stage décor to brand collaterals to giveaways, RBC was involved with every aspect.
A motivational / appreciation audio-visual was created to laud the contribution of employees to the organization, overcoming the challenges posed by the COVID pandemic.