CARE YOU DESERVE
The client approached RBC for complete branding of a new multi-speciality hospital. We took on the challenge and seamlessly handled everything end-to-end.
Right from internal signages to a robust, easily navigable website, we took care of it all. A multimedia launch campaign generated much excitement and extensive media coverage, garnering great mileage for the brand.
RBC also suggested an exclusive YouTube channel (“Care for You”) to air healthcare issues, which would help build brand equity and establish domain leadership in the long run.
The corporate stationery featured the essential brand elements in a stylish manner that conveyed professionalism.
Uniform Branding
OOH was extensively used during the pre-launch phase to generate excitement.
The Patient Folder neatly and cleanly carried forward the design elements to provide brand cohesiveness.
A robust Website was designed to provide all relevant information and details about the facilities and services in an aesthetic, user-friendly manner.
A Photo Shoot was conducted of the top management team.
LAUNCH CREATIVES
A multi-media launch campaign created a buzz in neighbouring areas and garnered great mileage for the brand.
Attractive Internal space branding & pylons displayed the specialities and services while maintaining brand guidelines.
Marketing collateral stayed true to brand guidelines to ensure high visibility.