GIVING A NEW LOOK!
James Robinson is a leading manufacturer and supplier of lenses, both plain and tinted, to the ophthalmic industry. It is known for its penchant for innovation and harnessing of the latest technologies to come up with products that confidently compete with the world’s best.
It engaged with RBC for an image makeover to project a stylish, international look.
RBC designed a smart corporate logo, incorporating a chameleon to denote James Robinson’s main strength – its many coloured lenses. The stationery and ID cards flaunted this brand new identity.
Brochures, sales catalogues, OOH and other marketing collaterals were crafted to evoke an upmarket feel and global image.
Promotional material and giveaways reinforced the brand colours while ensuring maximum visibility to the brand.
The ‘clean’ layout of the website lent it a stylishly sophisticated look that was in sync with the brand’s image. Smoother navigation and a great user experience ensured it ‘clicked’ in a big way!