THE FULL CIRCLE
OF CARE
Konark is a 100-bed multi-speciaIity hospital that has carved a niche for itself through offering top-class medical treatment at affordable rates to cater to the healthcare needs of the community. It boasts of state-of-the-art infrastructure with the most advanced diagnostic and surgical facilities.
It entrusted RBC with the task of giving the brand a facelift to reflect a new dynamism and an upgradation of facilities and services.
A new corporate identity was created to synchronize with the new brand promise – The full circle of care – that conveyed the comprehensiveness of the treatment process.
Marketing collateral such as brochures and folders were designed for a sleek, smart look that spoke as much of the advanced facilities as the enhanced image.
Ambient branding was taken up to spruce up the hospital interiors with a stylish makeover and streamline them with the brand guidelines for greater cohesiveness.
The website was totally reconstructed and redesigned to arouse a feeling of warmth and assurance, while at the same time being easily navigable.