ENDEARING
EDUCATION
In the weeks rolling up to the school year, we were tasked with creating a print/press/outdoor campaign that would appeal to parents and students alike. Meridian had the results to backup the claim of academic success and Creating success stories became our theme for the year.
The campaign was splashed across press/print/ambient media and
took a life of its own with contributions pouring in from parents and
students in the form of personal success stories.
The next year’s campaign took the success stories campaign
to its logical next step and focused on students who made
academics cool. The kids’ summer camp collateral wore
the colourful, fun look it deserved.
Meridian’s parent company, the Butta Group is a
multifaceted conglomerate and their quarterly
in-house magazine was given a look that would
unerringly convey its varied activities and interests.