THE NUCLEAR
TORCHBEARER
Nuclear Fuel Complex (NFC), a key industrial arm of the Department of Atomic Energy, Govt. of India wanted a brand makeover. They got one that made the atoms sizzle!
The business cards, corporate stationery, folders, were all recast in a brave colour
combination that broke through the typical government mould and endowed the
institution with an energetic look and feel true to all the groundbreaking
action that goes on behind the walls
The corporate giveaway was a 56-panelled magic cube that could be rearranged at will by the user; it carried the NFC ethos in brightly designed faces and conveyed innovation, the existential reason of NFC
The way finders and product display stands instantly
pepped up the austere ambience
The brochure encapsulated NFC’s origins, present and future through
purpose-shot photography and evocative imagery