A HAPPY
GASTRONOMICAL
JOURNEY
Ohri’s, with 22 theme restaurants, is synonymous with eating out in Hyderabad. The enterprising father-son duo who introduced the city to fine dining were very clear about what they wanted their patrons to take back every time – a joyful experience that would bring them back again…and again.
RBC’s BrandTale Happy Dining simply sums up the experiential narrative of Ohri’s.
Absolute, relish, consummate joy became the centrepiece of every Ohri’s Group communication piece.
When Ohri’s wanted to launch a Continental-American bistro, we concocted the name Ruci & Idoni, an interesting combination of Sanskrit and Greek words meaning tasty (ruchi/ruci) and delightful (idoni).
As is their wont, Ohri’s this time around picked a rain forest meets safari theme. Needless to say we went wild…and the city woke up to jungle raj!
The trailblazers of Hyderabad’s ice cream parlour days, Ohri’s went back in time and launched a new age cold stone ice creamery in the upmarket Financial district of Hyderabad. We called it Heavenly, a summation of the promised tasteful experience.
They serve asli Punjab da swaad in a typical dhaba ambience.We tempered it with the unique Indian truck graffiti culture and the recipe was an instant hit.
When Ohri’s decided to go Far East on their culinary journey, we sailed along with exotic design sensibilities. The launch invite was an Origami product, the logo and
the menu captured the Oriental spirit to the ‘t.’