The visionaries of Sunshine Hospital personally believe that warmth is an essential ingredient in faster patient recovery. Patients dealing with tough times while fighting severe ailments need a cheerful ambience and a warm reception. Hence RBC’s BrandTale – Sunshine in our lives conveying warmth of personalised care and service with a smile.
A happy sun splash with a social-media ready smiley became the logo; the sun rays had softer edges to convey the care story.