PATIENT-CENTRIC AT HEART
Pioneer Hospitals envisions making a difference to the lives of people by placing world-class medical care within their easy reach, both geographically and monetarily. All its activities revolve around meeting the needs of a single individual – the patient.
RBC’s BrandTale – Putting Life First effectively communicated Pioneer Hospitals’ passion and seriousness to adhere to its philosophy of patient-centricity.
The corporate stationery featured the essential brand
elements in a stylish manner that conveyed professionalism.
The Patient Folder neatly and cleanly carried forward the
design elements to provide brand cohesiveness.
The corporate brochure aesthetically presented the brand
promise as well as gave a glimpse of the expertise to deliver it.
The attractive entrance signage stayed true to the brand
colours and also displayed the panel of eminent specialists.
Space along the entrance ramp was innovatively used to reinforce
the branding and communicate the specialities and services.
OOH campaign captured the ethos of the brand and gave widespread exposure to the brand.
Attractive pylons displayed the specialities
and services while maintaining brand guidelines.
Marketing collateral stayed true to brand
guidelines to ensure high visibility.
The user-friendly website presented the
information in an easily navigable manner.