On the occasion of their 25th anniversary, Dr. Ramesh Hospital at Vijayawada decided on a brand makeover. RBC stepped in and gave them a contemporary, international look that was a volte face from the hitherto traditional one. The new identity worked wonders for the brand with both patients and investors.
The name was changed from Dr. Ramesh Hospital to Ramesh Hospitals to shift public perception of the hospital as a single specialty, single doctor driven organisation to that of a multispecialty healthcare destination. The stylised heart icon narrated the story of service from the heart.