DE-ADDICTION AND MENTAL HEALTH COUNSELLING CENTRE
Samarpan is a premium, world class facility providing wrap-around care that embraces De-addiction, Mental Health & Wellness services. One of the first of its kind in India, it is an initiative of the Baldota Group, a well-diversified conglomerate and among the country’s leading corporate entities.
Samarpan entrusted RBC with its promotion and brand management activities. We came up with the evocative Brand Tale – ‘Back to Life’ – that succinctly summed up how Samarpan will partner individuals on their journey to recovery, helping them regain their zest for living.
Business stationery was designed to aesthetically convey a message
of professionalism through judicious use of the brand colours.
An attractive brochure spelt out Samarpan’s philosophy, and provided
a glimpse of its background, facilities, services and core team, to evoke
a sense of confidence and reassurance in its expertise.
A comprehensive Brand Manual was created to provide guidelines
on logo usage, colours, fonts, visual elements, layout etc.,
to streamline design and protect brand integrity.
Social Media was extensively used to generate enquiries and traffic to
the website, with creative posts that touched an emotional chord
while speaking about Samarpan’s capabilities.
An easy to navigate website has been developed to provide
comprehensive information in a user-friendly manner, to assist
in decision-making on a sensitive subject.