SLG FOR YOU
SLG FOREVER
SLG Hospitals is a 999-bed multi-superspeciality, tertiary care facility that has emerged as a major landmark on the health care landscape of Hyderabad. Committed to making world class treatment accessible and available to all, it blends the warmth of the human touch with state-of-the-art technology to offer 360-degree care to patients.
SLG engaged with RBC to bring about a total transformation in its brand persona. And RBC responded with a completely integrated communication package that encompassed various media and brand touchpoints.
Impressively designed brochures and other collateral served to enhance brand image and compelled people to look at the hospital with new eyes.
Webinars were successfully conducted, in collaboration with prominent industry bodies like FICCI, to successfully dial up the doctors’ and the hospital’s credibility.
A multi-media advertising campaign featured extensive use of hoardings, metro pillars and the press to effectively communicate the ideas.
Internal branding reinforced the brand message while evoking a sense of warmth and reassurance in the hospital’s expertise to provide comprehensive care.