UNDERSTANDING
LUXURY
Koncept Ambience, Hyderabad’s leading Real Estate players, has consistently pushed the envelope to bring alive the quintessence of what global citizens perceive as, and know to be, luxury. Mandated to project the same in our campaign for their offering, The Botanika, RBC came up with the evocative BrandTale: Luxury – The Science of Maximum Living.
Every piece of the elaborate set of launch collateral narrated
the luxury story in a leisurely manner, even as it carried the
predominant green element that set the project apart.
The customised photography with international models stayed true to
the spirit of luxury and was shot in the best locations over a week
The launch campaign included an exclusive evening
organised in a 5-star hotel for cherry-picked HNIs,
which yielded 40 bookings in the following week!
The launch campaign included an exclusive evening
organised in a 5-star hotel for cherry-picked HNIs,
which yielded 40 bookings in the following week!