A GLITTERING LEGACY
For Vasundhara, jewellery is sacred. When they wished to revamp their brand, they were very clear that the branding should be as unique as their products. The result was a timeless classic. The same ethos was extended to bespoke photography and to a campaign that turned heads and captured eyeballs in urban and tier 2 markets. The refreshed look served as a clear differentiator for the brand in the Jewellery Exhibition circuit in both India and overseas.
The five petalled gold flower with a classic diamond at its core highlighted the brand’s unique strengths – purity, creativity and quality.
The choice of an international model helped catapult the hitherto traditional brand into the league of contemporary jewellers. The theme of the shoot straddled the modern and traditional and spelt a smart fusion.
When the Hyderabad based brand launched in Vijayawada, the envelope was modeled
after the shape of a gemstone and the invitation carried as its centrepiece, a
proprietary hand-drawn piece of jewellery designed by Vasundhara herself!
