The 35 years old VUDA was getting rebranded as VMRDA – Visakhapatnam Metropolitan Region Development Authority. RBC created a completely new look and feel that resonated VMRDA’s mission to make it a matter of convenience, comfort and pride for its citizens to live in Visakhapatnam. The BrandTale – Face of Change – perfectly summed up VMRDA’s role as the agent of transformation.